Why use email marketing?

Why use email marketing?

• The ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed material, e-mail is much less expensive.
• An exact Return on Investment (ROI) can be tracked ("track to basket") and has proven to be high when done properly.
• The delivery time for an e-mail message is short (in seconds or minutes) as compared to a mailed advertisement (one or more days).
• An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website. Although email marketing can be used to attract traffic to your website.
• E-mail messages are easy to track. As an advertiser you can track users via autoresponders, open stats, link stats, bounce stats, forwarding stats and click-throughs. Advertisers can generate repeat business affordably and automatically.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in and consented to receive e-mail communications on subjects of interest to them.
• Over half of Internet users check or send e-mail on a typical day.
• E-mail marketing is paper-free and is seen as a "green" initiative by your business.
• Tracking and response metrics enables tuning and optimisation of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.
  

As experienced motor trade email marketers, Motor Trade Solutions bring an objective view to your email campaigns, ensuring that every communication works hard to towards meeting your objectives and maintaining the integrity of your Corporate Identity.

We can handle any aspect of your email campaign, from strategy and targeting, to creative development, campaign delivery and response handling. We can even source the right data for the job.

When you choose our fully managed email service we will become your virtual marketing team. We can deliver as much or as little of your email marketing strategy as you want us to, working with your marketing agency if necessary to ensure that your email communications are delivered efficiently, are read by your audience and drive response.

We take the pain out of producing excellent email marketing, whilst still giving you complete control and visibility of the process. All our clients have access to our easy to use online reporting and analytics tool, allowing you to monitor delivery and initial response. We also carry out detailed campaign analysis and provide recommendations for future testing and roll-out.

Our systems can import your complete client lists, targeted, purchased, or if you require, access to our B2B database of 1.8 million business emails.

So why use Motor Trade Solutions for your email marketing campaign?

• Established track record of success with motor dealers and dealer groups, see this article as an example.
• Hassle Free - We help our clients to harness the power of email to deliver feature rich, high quality marketing campaigns that engage customers. Our understanding of the motor industry means that we talk your language and can take your marketing idea forward expertly. MTS make email marketing simple, producing maximum returns with the minimum of hassle.
• View your campaign statistics – the Motor Trade Solutions email marketing machine will let you see your open stats, link stats, bounce stats, forwarding stats and even your unsubscribe stats. This information can be narrowed down on an individual email-by-email basis if you prefer.
• Measure your Return on Investment – Unlike direct mail by post or press advertising we can tell you if your target prospect has read the email. We can also tell if they clicked through to your website.
• Managed Mailing Lists – we will update your list if recipients choose to unsubscribe and ensure that they do not receive unwanted emails again.
• Find out what interest your customers – the Motor Trade Solutions email marketing machine allows you to see what part of your email interested your prospects most by tracking which subject header or image they clicked on.
• We are a responsible email marketing company meaning that any email data that we provide is collected legitimately meaning that the message is getting to those who want to receive it and does not damage your reputation.
• We can react fast. Press or Direct Mail can typically take one or two weeks to produce and be seen by your prospects. However if you have a message that you want to get out to your customers fast or need to quickly raise enquiry levels we can achieve a quick turnaround for design and the Motor Trade Solutions advanced mailing software will get your message out fast and into inboxes.
  

Motor Trade Solutions are able to help any size of business from independent retailers and traders to large dealer groups and Plc operations. For further information visit our email marketing webpage or to discuss your requirements about our email marketing services please contact us or just call our team for an initial discussion on 0845 658 6880 and start making an impact on your business.