Winning with Social Networking websites.

Motor dealers are now moving into the unknown territory of putting their business or brand on social networking websites such as Facebook or Twitter.

At motortradesolutions.net we believe that this is going to be the biggest change to dealer marketing since the motor trade was given the internet to play with...

And like those early days of motor dealer websites there's a way of doing it well, and many more ways to do it badly that could damage your business or manufacturer's brand.


Our research and experience with current clients reveals that you have got to keep your social networking page up to date with relevant and interesting information. In other words you can't take your eye off it. This unfortunately is not something that generally motor dealers are very good at - how many websites have you seen that show out of date offers, or cars that were sold ages ago?

Like most things there's huge enthusiasm at first, which then wanes and then it gets left or forgotten about. With motor dealers running leaner than ever there's always something far more more important and urgent to do. In other words far less people to pick up the pieces.

Another common error we have seen (luckily not with our clients) is not restricting the access of staff who can post messages or photographs. Be careful with your public image. Your customers do not need to see photographs of the antics of your sales team last Saturday night, or to see the comments of a disgruntled member of staff!

So if you're a motor dealer or group thinking of delving into the world of social networking websites then please give us a call or make contact using our email form.

Done properly the social networking revolution can not only bring a new edge to your communication with your customers, but also build your brand and customer loyalty.

The design team motortradesolutions.net can even produce customised backgrounds or an Avatar for your logo at a low cost. This gives your page real brand identity that is consistent with your business.

The team at motortradesolutions.net are available on 0845 658 6880 or follow this link to make an email enquiry.

And you can follow us on Twitter too: MTS808