Salesforce Lead Management

Salesforce Lead Management
Internet Enquiry Management
Customer Relationship Management
Enquiry Management
Lead Management
Dealer Sales Development
Test Drive Request
Internet Sales Training
Email Marketing
Social Media Networking
Sales Training
Performance Coaching

The article today in AMOnline by Daniel Attwood further reinforces the evidence that we are find in the franchised dealer network today.

If you have not read the article yet it summarises a Europe wide survey of enquirers to motor dealerships for test drives via the manufacturer website. The article reports on the startling results where even the best brand could only produce a 57% response rate to a test drive request.

Normally we would greet this news with shock or surprise, but not anymore. The nature of our business means that team here at motortradesolutions.net are regularly in car, van and motorcycle dealerships across the UK for meetings, training, presentations etc. When we get together we all remark on how hard it is to get a member of staff to make eye contact, let alone say hello and attempt to give us any sort of greeting.

We also see the enquiries that our marketing produces and see the opportunities missed by poor sales process or even just the way that enquiry is handled.

Our business is all about generating enquiries for our clients whether this be through a website we have built and designed for them or to compliment their existing activity through email marketing or social media networking. The job of 'selling' the car is the responsibility of the dealership and we cannot influence that. Until now...

Having recognised that there is a need to see this process all the way through, motortradesolutions.net now have developed a suite of innovative packages that can help dealers ensure that they are maximising every enquiry that they get. This can be in the form of on site sales training and performance coaching right through to Customer Relationship Management (CRM) electronic back-up systems and industry leading mystery shopping (video, telephone and email).

One-on-one performance coaching for both sales people and management is very powerful and because it is tailored to the needs of the individual it has brought rapid results without the need for off-site training facilities or hotel expenses.

Motor Trade Solutions have a range of options that can be tailored to your needs and budget, meaning that we can provide expertise in marketing to provide enquiries right through to managing those leads and making the sale. For an initial discussion to find out more and see if we can help please call us on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808

The article in AM Online can be be seen here>>>

Honda announce CRZ Prices

Honda CR-Z Prices

Barretts Honda announce CR-Z prices

Honda CR-Z Hybrid Coupe prices released

Barretts Honda are delighted to announce the impressive specification and highly competitive pricing for the all new CR-Z hybrid coupe.

The CR-Z is the world’s first sporty hybrid coupe; a great looking car that’s exciting to drive and has all the benefits of advanced, low emission hybrid technology. As well as our petrol-electric IMA system, the car features three driving modes, which allows the driver to adapt the settings of the car to suit their needs –to maximise economy or to dash in and out of traffic, for example.

For more on this story and full pricing details follow this link>>>

To find out more about motortradesolutions.net please give us a call on 0845 658 6880 or send us a message to receive more information here>>>

View examples and learn more about MotorTradeSolutions.net Email Marketing Services for the Motor Industry here>>

To keep up to date with motor industry news, stories and MTS latest projects you can follow MotorTradeSolutions.net on Twitter: MTS808 http://twitter.com/MTS808

Don't let your poorly managed database stop you email marketing.

Don't let your database get you down, help is at hand and it costs a lot less than you think...

We take several enquiries here at motortradesolutions.net from businesses that want to embark on email marketing or some other form of targeted prospecting activity.

They've heard about the succes it can bring if done properly and they like the fact that it is less expensive than direct mail campaigns.

Though the problem they face after they make the enquiry is usually one of these two scenarios:

1. They don’t have email addresses for their existing client base (or enough to make it worthwhile).
2. They do not have confidence in the accuracy of information in their database – and unfortunately they are usually right.

The good news is that at motortradesolutions.net we have been able to help our clients to not only to cleanse their database, but also introduce systems that collect relevant email data for future marketing activities too.

So this is a message to all those out there who feel that they have a hopeless cause because they have one or both of the problems we have listed above. And so never enquire or enjoy the benefits that using something like email marketing can bring.

And lastly let me dispel another myth for you. We are often told (with great confidence) that email is only used by young people, because they are the only ones who use computers on a regular basis. Interestingly we are usually told this by the ones with the poorest database management, and suddenly they are experts on their customer profile?

53% of iphone users are over 35
The fastest growth of Facebook users are 45 and over
20% of Twitter users are 55+

Pre-judge your client base at your peril. The internet is not the domain of geeky kids. You’ll be amazed at how many people of all ages judge your business by your online activity. Your potential dream client may be passing you by because your website gives the wrong impression of your business. And because web traffic is anonymous you’ll never know.

Don’t let your shabby database stop you. Help is at hand. Give us a call; we have cost-effective methods that can quickly and inexpensively straighten your database out and gain those all important email addresses. Best of all it usually generates some sales leads in the process so any investment you do make is often covered by the sales you gain.

We all know that it’s cheaper to keep the customers we’ve got than go out and win new business. No matter how messy your database is there’s business to be done in there with people who have dealt with you before so let motortradesolutions.net hep you uncover it.

You can use this form or call us on 0845 658 6880 to find out more and let motortradesolutions.net take the problem away.

Follow us on Twitter: MTS808

Why use email marketing?

Why use email marketing?

• The ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed material, e-mail is much less expensive.
• An exact Return on Investment (ROI) can be tracked ("track to basket") and has proven to be high when done properly.
• The delivery time for an e-mail message is short (in seconds or minutes) as compared to a mailed advertisement (one or more days).
• An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website. Although email marketing can be used to attract traffic to your website.
• E-mail messages are easy to track. As an advertiser you can track users via autoresponders, open stats, link stats, bounce stats, forwarding stats and click-throughs. Advertisers can generate repeat business affordably and automatically.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in and consented to receive e-mail communications on subjects of interest to them.
• Over half of Internet users check or send e-mail on a typical day.
• E-mail marketing is paper-free and is seen as a "green" initiative by your business.
• Tracking and response metrics enables tuning and optimisation of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.
  

As experienced motor trade email marketers, Motor Trade Solutions bring an objective view to your email campaigns, ensuring that every communication works hard to towards meeting your objectives and maintaining the integrity of your Corporate Identity.

We can handle any aspect of your email campaign, from strategy and targeting, to creative development, campaign delivery and response handling. We can even source the right data for the job.

When you choose our fully managed email service we will become your virtual marketing team. We can deliver as much or as little of your email marketing strategy as you want us to, working with your marketing agency if necessary to ensure that your email communications are delivered efficiently, are read by your audience and drive response.

We take the pain out of producing excellent email marketing, whilst still giving you complete control and visibility of the process. All our clients have access to our easy to use online reporting and analytics tool, allowing you to monitor delivery and initial response. We also carry out detailed campaign analysis and provide recommendations for future testing and roll-out.

Our systems can import your complete client lists, targeted, purchased, or if you require, access to our B2B database of 1.8 million business emails.

So why use Motor Trade Solutions for your email marketing campaign?

• Established track record of success with motor dealers and dealer groups, see this article as an example.
• Hassle Free - We help our clients to harness the power of email to deliver feature rich, high quality marketing campaigns that engage customers. Our understanding of the motor industry means that we talk your language and can take your marketing idea forward expertly. MTS make email marketing simple, producing maximum returns with the minimum of hassle.
• View your campaign statistics – the Motor Trade Solutions email marketing machine will let you see your open stats, link stats, bounce stats, forwarding stats and even your unsubscribe stats. This information can be narrowed down on an individual email-by-email basis if you prefer.
• Measure your Return on Investment – Unlike direct mail by post or press advertising we can tell you if your target prospect has read the email. We can also tell if they clicked through to your website.
• Managed Mailing Lists – we will update your list if recipients choose to unsubscribe and ensure that they do not receive unwanted emails again.
• Find out what interest your customers – the Motor Trade Solutions email marketing machine allows you to see what part of your email interested your prospects most by tracking which subject header or image they clicked on.
• We are a responsible email marketing company meaning that any email data that we provide is collected legitimately meaning that the message is getting to those who want to receive it and does not damage your reputation.
• We can react fast. Press or Direct Mail can typically take one or two weeks to produce and be seen by your prospects. However if you have a message that you want to get out to your customers fast or need to quickly raise enquiry levels we can achieve a quick turnaround for design and the Motor Trade Solutions advanced mailing software will get your message out fast and into inboxes.
  

Motor Trade Solutions are able to help any size of business from independent retailers and traders to large dealer groups and Plc operations. For further information visit our email marketing webpage or to discuss your requirements about our email marketing services please contact us or just call our team for an initial discussion on 0845 658 6880 and start making an impact on your business.