Honda Sales Event

Barretts Honda New & Used Secret Event
Honda Sales Event
Honda Jazz 0% Finance
Honda Civic 0% Finance
Honda CR-V 0% Finance
Used Honda Cars

Barretts Honda - part of the Barretts Kent Motor Group with dealerships in Canterbury and Ashford have commissioned motortradesolutions.net again to run the email campaign alongside their New and Used Honda Event being held from 11th - 14th March 2010.

Working alongside the management and marketing team for the Barretts Group, motortradesolutions.net provided the following services:

• Email Design and Production
• Broadcasting of over 10,000 emails
• Social Media Networking Management and Promotion
  
• Production of Landing Page and Registration Form
• Autoresponder to all recipients
• Customer Contact Data returned 'live' to Barretts Honda
  

Following the campaign Motor Trade Solutions will provide email data statistics allowing the management of Barretts Honda to measure effectiveness which will show the subject matter that was most popular and the path the customer followed. The data provided will include open rate, bounced (poor data), unopened and forwarded emails.

This just a small part of the marketing services and motor trade social media management that motortradesolutions.net are involved with. To see more of our work or to find out more visit these pages:

Motor Trade Marketing Services>>>

Email Client Examples>>>

Social Media Management and Integration for the Motor Industry>>>

Twitter background Motor Trade examples>>>

Motor Trade Website Examples>>>

You can contact Motor Trade Solutions for an initial chat on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808.

Winning with Social Networking websites.

Motor dealers are now moving into the unknown territory of putting their business or brand on social networking websites such as Facebook or Twitter.

At motortradesolutions.net we believe that this is going to be the biggest change to dealer marketing since the motor trade was given the internet to play with...

And like those early days of motor dealer websites there's a way of doing it well, and many more ways to do it badly that could damage your business or manufacturer's brand.


Our research and experience with current clients reveals that you have got to keep your social networking page up to date with relevant and interesting information. In other words you can't take your eye off it. This unfortunately is not something that generally motor dealers are very good at - how many websites have you seen that show out of date offers, or cars that were sold ages ago?

Like most things there's huge enthusiasm at first, which then wanes and then it gets left or forgotten about. With motor dealers running leaner than ever there's always something far more more important and urgent to do. In other words far less people to pick up the pieces.

Another common error we have seen (luckily not with our clients) is not restricting the access of staff who can post messages or photographs. Be careful with your public image. Your customers do not need to see photographs of the antics of your sales team last Saturday night, or to see the comments of a disgruntled member of staff!

So if you're a motor dealer or group thinking of delving into the world of social networking websites then please give us a call or make contact using our email form.

Done properly the social networking revolution can not only bring a new edge to your communication with your customers, but also build your brand and customer loyalty.

The design team motortradesolutions.net can even produce customised backgrounds or an Avatar for your logo at a low cost. This gives your page real brand identity that is consistent with your business.

The team at motortradesolutions.net are available on 0845 658 6880 or follow this link to make an email enquiry.

And you can follow us on Twitter too: MTS808

Got a new model coming out? How are you going to sell it??

Got a new model coming out?

In this exciting automotive world gone are the days of a new model being kept a secret right up until the day you peel back the covers on the showroom launch evening.

It wasn't too long ago that a new model launch would fill a showroom and would attract local celebrities or dignitaries such as the mayor or a local politician.

Today the multitude of car magazines and websites show spyshots when the motor manufacturers have (accidentally?) been caught testing their next model out on the open roads or on public test tracks. This can be 12-18 months ahead of the vehicles launch, but even now we are used to seeing 'official photographs' as much as 6 months in advance.

But still the manufacturers want their dealers to put on some sort of launch event. Today time is precious and you've really got to give someone a really good reason to leave the comfort of their home, their Sky+, or their Facebook or their xBox360 to venture into a car showroom for the evening.

So the temptation is to either do it half-heartedly (which is worse than doing nothing at all) or you go bonkers and spend a fortune on an off-site location, the best wine or food or maybe even pay for a celebrity. But does this sell cars?

The other problem motor dealers face is the move by car producers to enter niche markets. This causes two issues: Firstly the volumes are usually so low that it does not warrant the expense of a large scale launch event, and secondly if you are entering a totally new market with your product (rather than replacing an old model) then who are you going to invite? Because your conquest customers won't be in your database.

Working with our clients here at motortradesolutions.net we have begun to work with them to plan ahead for new model launches, sometimes over a year in advance. We have several approaches from simple 'register of interest' systems through to the use of Twitter or even a microsite dedicated to the vehicle in question which builds up the information as the launch date approaches (see Honda Insight example below).

Whatever you choose to do, you will have the details of interested parties ready for the arrival of your new product. Do the job well and you will have been warming your prospects up nicely in the run-up to launch.

This way you can provide your sales team with relevant prospects to contact which they will greet with greater enthusiasm.

And because you have been pro-active the need for expensive launch events is negated.

Everyone's needs are different so to find out more please give us a call and find out together the best way that motortradesolutions.net can help you.

motortradesolutions.net
0845 658 6880
info@motortradesolutions.net
or follow us on Twitter: MTS808

Are you making the most of add-on sales?

At this time of year dealer senior management are writing (or are about to write) next year's budget.

As always it is a juggling act between generating extra profit opportunities, reducing costs or screwing suppliers on price.

Well how about increasing profit without adding to overhead and by selling the same amount of cars or hours?

One way is to produce better results from your F&I department by improving the process, having a focused approach to finance and insurance sales through the technology of a dedicated reporting system and top it off by adding to your portfolio of products offered.


The unique approach of motortradesolutions.net is fully supportive. It does not require your staff to go off-site for training. With your approval we make regular visits to keep your team topped-up and motivated through product knowledge coaching and process training.

We can even assist with the processes, regulation and training required for Financial Services Authority (FSA) Compliance.

If you would like to know more about how our highly experienced industry leading specialists can help your business please complete this form or call 0845 658 6880 for an initial informal discussion.

For more like this, follow us on Twitter: MTS808