Got a new model coming out? How are you going to sell it??

Got a new model coming out?

In this exciting automotive world gone are the days of a new model being kept a secret right up until the day you peel back the covers on the showroom launch evening.

It wasn't too long ago that a new model launch would fill a showroom and would attract local celebrities or dignitaries such as the mayor or a local politician.

Today the multitude of car magazines and websites show spyshots when the motor manufacturers have (accidentally?) been caught testing their next model out on the open roads or on public test tracks. This can be 12-18 months ahead of the vehicles launch, but even now we are used to seeing 'official photographs' as much as 6 months in advance.

But still the manufacturers want their dealers to put on some sort of launch event. Today time is precious and you've really got to give someone a really good reason to leave the comfort of their home, their Sky+, or their Facebook or their xBox360 to venture into a car showroom for the evening.

So the temptation is to either do it half-heartedly (which is worse than doing nothing at all) or you go bonkers and spend a fortune on an off-site location, the best wine or food or maybe even pay for a celebrity. But does this sell cars?

The other problem motor dealers face is the move by car producers to enter niche markets. This causes two issues: Firstly the volumes are usually so low that it does not warrant the expense of a large scale launch event, and secondly if you are entering a totally new market with your product (rather than replacing an old model) then who are you going to invite? Because your conquest customers won't be in your database.

Working with our clients here at motortradesolutions.net we have begun to work with them to plan ahead for new model launches, sometimes over a year in advance. We have several approaches from simple 'register of interest' systems through to the use of Twitter or even a microsite dedicated to the vehicle in question which builds up the information as the launch date approaches (see Honda Insight example below).

Whatever you choose to do, you will have the details of interested parties ready for the arrival of your new product. Do the job well and you will have been warming your prospects up nicely in the run-up to launch.

This way you can provide your sales team with relevant prospects to contact which they will greet with greater enthusiasm.

And because you have been pro-active the need for expensive launch events is negated.

Everyone's needs are different so to find out more please give us a call and find out together the best way that motortradesolutions.net can help you.

motortradesolutions.net
0845 658 6880
info@motortradesolutions.net
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