OVERVIEW:
The Vines BMW Group website brings together the new and used BMW stock, news, features and events of BMW Guildford, BMW Redhill and BMW Gatwick in Southern England.
BUSINESS NEED:
The management of Vines BMW wanted a group website that allowed not only their group used BMW stock to be shown effectively and attractively, but also their new BMW stock inventory. This is a facility that was not provided by the existing web pages provided by the manufacturer.
There was also a requirement to further develop communication with the Vines Group customers in a consistent manner and to be able to imaginatively highlight offers and events for maximum impact in one place.
SOLUTION:
Motor Trade Solutions developed and provided a managed website for the Vines Group that had a group search facility for Approved Used BMW using feeds direct from the manufacturer. This allowed stock to be sorted and arranged in a variety of formats such as low-to-high price order, sort by model series and even by fuel type or choice of transmission. Specific used cars can be highlighted on the homepage as ?offer of the week? and the introduction of used BMW video presentations.
A similar stocklisting system was provided for the advertising of new BMW stock and promotional offers.
The site also includes news, BMW Motability, BMW Corporate Sales and an Interactive Newsletter.
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